Engagement

It may be Valentine’s Day, but that’s not the kind of engagement I’m referring to. No, engagement is a really popular word right now. I thought about being a word snob and inventing my won hipster word for the same phenomenon, like “Ascultonation” (if you know the root of that, you might also be a word snob. Please feel free to use it), but engagement is exactly the right word for what you want. It describes the condition you’re trying to evoke down to a T. Engagement is more than talking at people, and it’s more than getting them to listen.

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