Picking a Platform
There are literally hundreds of social media platforms in existence, and you can’t use all of them. It will drive you mad, or you’ll spend so much time clicking and liking and sharing that you’ll never get anything done. It’s best to pick one or two and use them well then to use two dozen and only post or listen once every few weeks. This isn’t a step by step guide to picking the perfect platform, there’s too many variables for that, but I want to present some basic and relevant principles to doing so. Social networks do their best to show that everyone in the world is using them and that they’re intensely relevant to your needs, when that sometimes, even often, isn’t so. So here’s a few tips.