Social mediagoals

Headspace

A question that comes up more frequently than most in discussions of social media is “What’s it for?” It’s usually connected to concerns about return on investment which, given last week’s post on scuba diving, are entirely reasonable. Why would you spend a lot of time and effort on something without knowing what it’s for? There’s a problem with this question though, because it doesn’t quite make sense in the context of social media. Social media isn’t a tool, like a hammer. It’s more like a park. It’s a space.

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