Headspace

What It’s For

A question that comes up more frequently than most in discussions of social media is “What’s it for?” It’s usually connected to concerns about return on investment which, given last week’s post on scuba diving, are entirely reasonable. Why would you spend a lot of time and effort on something without knowing what it’s for? There’s a problem with this question though, because it doesn’t quite make sense in the context of social media. Social media isn’t a tool, like a hammer. It’s more like a park. It’s a space.

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February 7, 2013

Credit flickr.com/lanz

Headspace / Social Media

Scuba Media

Before we even start talking about various platforms and their merits and applications, we need to have a serious talk about how to think about social media. Social media is a lot like scuba diving. If you just dip your toes in, you’re not really doing it. In order to get the most out of social media, you have to dive in and immerse yourself in it.

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January 31, 2013