Smashing Looms
This is one of those things that everyone in communications has to talk about at some point, preferably early on. I like to think of it as smashing your looms, after the fictional General Ned Ludd, but what it really means is that automation kills communication. Well, it wounds it gravely, and your messages will ultimately limp rather than leaping like they should.
Other things which are dead: this analogy.
Automation can be your greatest ally when communicating with large groups of people or when using a lot of different media, but it is an ally of the most insidious sort. It breeds a level of laziness which can poison your efforts in the long run. Today I will prove that this is the case. That is my mission.
0 Comments
February 21, 2013